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MPT announces collaboration with LINE

29 Jul 2015

For the first campaign promotion MPT customers can enjoy
free data usage with the newest instant messaging application
until September 30

Yangon, Myanmar, July 29, 2015– Myanma Posts Telecommunications (“MPT”), the first and leading telecommunications operator in Myanmar, announced today that they will provide free data usage for main features of LINE Messenger (“LINE”) and a free download of the application for all of its Swe Thahar customers.

Effective from July 29 until September 30, every MPT Swe Thahar user can download and use the LINE application without any data charges. Customers can take advantage of MPT’s free data offering for the following LINE offerings:

• Chatting

• Sending and receiving stickers

• Photo sharing

• Updating Home & Timeline

• Making and receiving free voice calls on LINE (Up to 50 MB per month per user)

At a press conference held at PARKROYAL Hotel on Wednesday morning, MPT announced details of the promotion: a joint collaboration between MPT and LINE aiming to provide Myanmar people the chance to experience the popular messaging application. LINE is one of the world’s most popular social network applications and has 560 million global users. The application is especially popular in Asia, where it is number one in Japan, Thailand, and several other countries.

“As the leading telecommunications operator, I believe it is one of our responsibilities to introduce popular applications to Myanmar, as well as to provide our customers the chance to experience the benefits of LINE. Our goal is to continue to put together more offers and services for all Myanmar users” said Mr. Takashi Shigeno, Marketing Director of KSGM/Joint Operations between MPT and KSGM (KDDI Summit Global Myanmar Co., Ltd.).

“Myanmar presents a great market for LINE, with many people interested in our application. We’ve seen a growth of over 309% after our soft launch earlier this year. With a corresponding growth in smartphones, Internet penetration, and telecoms coverage throughout the country, we plan to shape LINE and its family applications to complement the needs of our users in Myanmar market. This partnership with MPT is part of a concrete strategy to for LINE to expand local content and provide great experience for Myanmar users,” said Mr. Darin Hwang, General Manager of LINE Myanmar.

The MPT Official Account on LINE will also be launched on July 29—LINE users can subscribe to the MPT Official Account to receive updates on latest news and promotions from MPT. Moreover, exclusive MPT stickers will be available for download from LINE in the coming weeks.

The two-month promotion period will begin on July 29 and run through September 30. Download LINE now at www.line.me/my